Design Process 

01. Questionnaire

We’ll start off by deep diving into the heart of your business. Together we'll uncover your core values, what makes your product or services unique, define who your dream clients are, and create a foundation for your branding that will help you put your best foot forward.

02. Kick-off Call

During this call, we’ll review your responses together to make sure I have a good understanding of your business and goals before working on your brand strategy.

03. strategy

After our call, I’ll prepare an in-depth strategy and moodboard PDF that outlines the strategic and visual direction for your branding for you to approve. This ensures we’re on the same page before any actual design work starts.

04. sketch & refine

Once your brand strategy and moodboard are approved, the design work begins! I start with sketching out different logo concepts and refine them into the best solution for your brand identity.

05. presentation

When the first proof is designed, I’ll walk you through the rationale behind each design decision and explain how the various elements work together across various mediums. If there are any tweaks that need to be made, you’ll have two rounds of revisions after the first proof has been presented.

06. collateral

Once your brand identity has been approved, we’ll dive into any marketing collateral you may need. I’m available for all kinds of future graphic design and marketing needs!