New branding for MYSO Atlanta

When my friend Dom became the Executive Director of MYSO Atlanta, he called me up to talk about what it would be like to rebrand the organization. The Metropolitan Youth Symphony Orchestras of Atlanta is in its 27th season of providing educational opportunities to Atlanta’s most talented young musicians, but their brand presence was not immediately attracting their audience – young musicians.

I began to outline what that might look like from a visual branding perspective. After defining the new vision for the organization and really narrowing in on their target audience, I came up with an outline of brand elements that needed to be created to help implement MYSO Atlanta’s goals.

Brand Refresh: design items

  1. Logo Design
  2. Icon + Additional Logo Layouts
  3. Vibrant Color Palette
  4. Business Cards
  5. Brand Style Guide
  6. Print Advertisement for music festival program
  7. Recruitment Poster

We knew the logo needed a facelift, but I didn’t want to deviate too much from the original design. However, as you can see below, their old branding felt very classical and traditional, which might work well if their target demographic were adults who enjoyed classical music.

MYSO Atlanta

MSYO Atlanta’s original logo

 

The old branding was no longer helping them reach their audience, so I suggested that we still use script typography into the logo, but create it in a way that is more attractive and approachable for their younger audience.

From there, I began implementing the branding into printed items, such as the business cards and the print advertisement. Dom took on the task of creating a new website and we collaborated on how to bring in the new color palette and images into the new site, which really tied everything together.

A few items are still in the works, but I couldn’t wait to share such a fun project with you! Below are the logo + icon elements and a mockup of the stationery items.

 

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