Blog

What you need to build a great client experience

Crafting a great client experience starts with building trust. There are numerous ways to do that, from creating valuable content to perfecting your project workflow. When a potential client is ready to hire you, that’s not where the client experience starts. They have already spent time with your brand – reading your content, reviewing your portfolio, following you on social media and imagining what their life would be like with your product or service. All of this happens BEFORE you get that lead in your inbox.

So, how do you control their experience before they even sit down with you over coffee for the first time? I’ve got lots of ideas on how to speak to the heart of your dream client and take care of them over the course of your time together.Β 

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How to grow your business by setting measurable goals

Before you get started taking on clients or selling products, it’s important to know where you’re going and how you’ll get there. Or at least have an idea of the right direction to head, even if the destination is unknown. I mean, most people don’t jump into the car and just start driving without at

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New branding for MYSO Atlanta

When my friend Dom became the Executive Director of MYSO Atlanta, he called me up to talk about what it would be like to rebrand the organization. The Metropolitan Youth Symphony Orchestras of Atlanta is in its 27th season of providing educational opportunities to Atlanta’sΒ most talented young musicians, but their brand presence was not immediately

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April Desktop Download

I feel like I say this every month, but how is it already April? Whoa. This year is flying by. When I was at dinner last night with Ryan, we circled back around to our goals for 2017. I love a good check-in, especially when it comes to big goals. With our wedding coming up

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How I found my voice through vision planning

When I first started Lynsey Creative in 2008, I was still in graphic design school just figuring out what this whole β€œbranding” thing meant. My world revolved around sketching out ideas on graph paper and fumbling my way through Adobe Illustrator, tweaking every little anchor point on my design in hopes of turning it into

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March Desktop Download

I have a love-hate relationship with planners. You know, the ones that are absolutely gorgeous but fail to send me notifications on my phone πŸ˜‰ Now don’t get me wrong here. I love beautiful paper planners, but this is the first year that I didn’t rush out the door to buy one because I knew

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February’s desktop calendar

Happy February! Ok, I’m going to be totally honest here. It’s been a rough few weeks with the #resistance, and I’ve been struggling with finding the right words to express how I feel. Outside of my client work, it’s been difficult to want to create anything for fun. However, design is how I share my

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January’s Desktop Calendar

I love starting the year off with a fresh set of goals and lots of reflection on what worked (and didn’t work) in the previous year. I’m working on a full recap of 2016 + my goals for this new year (YAY!) But in the meantime, freshen up your desktop with a new 2017 calendar.

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