Crafting a great client experience starts with building trust. There are numerous ways to do that, from creating valuable content to perfecting your project workflow. When a potential client is ready to hire you, that’s not where the client experience starts. They have already spent time with your brand – reading your content, reviewing your portfolio, following you on social media and imagining what their life would be like with your product or service. All of this happens BEFORE you get that lead in your inbox.
So, how do you control their experience before they even sit down with you over coffee for the first time? I’ve got lots of ideas on how to speak to the heart of your dream client and take care of them over the course of your time together.