BRAND STRATEGY & LOGO DESIGN
The key to creating a successful brand begins by authentically sharing your story.
What’s Included —
In-depth Brand Strategy
Icon & Sub-marks
Business Card Design
Brand Strategy & Style Guide
We’re going to dig deep into the ins and outs of your business, getting to the heart of who you’re attracting, what sets you apart, and how to best position your offerings. By developing a strategy for your brand first, we’re creating a strong foundation for your logo, colors, typography, and other brand elements to stand on that convey the heart of your mission.
When we’re all finished, you’ll have an intentional visual identity designed around your specific business goals that will capture the attention of your dream client time and again. Gone are the days of re-doing your logo every six months just because there’s a new trendy font that hits the market!
Marketing your business beyond the logo
Print & Digital Services —
Books, Brochures & Postcards
Social Media Templates
T-shirts & Totes
Need something unique? Just ask!
Killer branding – check! Now it’s time to put that beautiful brand to work.
We’ll talk through your entire client experience to determine what key pieces you need in place to market your offerings, close the deal, and do your best work. This may look like a beautiful sales PDF, postcards for an event, or custom social media templates that feel cohesive with your new look.
I often work with clients for one-off projects as they come up or on a monthly retainer basis for those that need consistent graphic design support. Although these services are reserved for clients who have gone through my branding process, I do take on a few select established brands if we’re a good fit.
how it works
I begin every client relationship with a deep dive into the heart of your business. Together we’ll uncover your core values, what makes your product or services unique, define who your dream clients are, and create a plan that will allow you to best serve your people. Your brand strategy will serve as a strong foundation for your brand’s visual identity and will be a great document to reference as you’re creating new offerings, writing captions for social media and growing your business.
Once your brand strategy and visual inspiration have been defined, I’ll begin sketching out ways to translate your strategy into a visual identity that will captivate your dream client. I’ll present a single logo concept that best represents the heart of your brand, along with thoughtful variations of the same logo that will give your brand flexibility and depth.
After the initial logo concept has been presented, you’ll have an opportunity to discuss any revisions to the logo, icon, and typography that might need to be considered. We’ll also use this time to dive into color palettes and refine any additional brand elements like business cards or a brand pattern that will help bring your logo to life.
Once your brand visuals are finalized, I’ll send you all of the logo file formats you’ll ever need, plus a beautiful brand style guide that will outline your entire strategy, logo variations, color palette, typography, and visual direction. This document encompasses both the strategy and visual aspects of your branding, making it super easy to communicate the heart of your business with a copywriter, web designer, or anyone who may need some insight into your brand.
Creating solid branding is the best place to start, but what happens after the initial launch? I love building long-lasting relationships with my clients to develop print and digital marketing pieces to help close the deal, sell tickets to that event, share your work on social media, and so much more. The overall design process is the same, but we’ll focus on a concise strategy to understand each project’s specific goals and content needs before diving into design and printing.
founder & brand strategist
I’m passionate about helping entrepreneurs and small businesses discover what sets them apart, then translate that message into thoughtful visual elements that captivate their dream clients.
Fueled by tacos and strong iced tea, you can find me spending my days nerding out over gorgeous typography, hashing out big ideas on my whiteboard, or playing board games with my husband Ryan and friends as our crazy rescue pup Savannah does donuts around our living room.